● Technology, venture builder
Core of Innovations (CoI) is a boutique consultancy based in Saudi Arabia. CoI delivers four core services: Digital and Technology, KSA Market Expansion, PMO and Execution, and Startup Co-Building. With over 30 years of combined experience across four target sectors, CoI works with a small number of partners and moves past advice into shared ownership.
Everyone Consults.
We Build to Own.
For adaptive corporates and scaling startups. We only commit when we know we can drive results.
Our goal is to be genuinely useful — nothing more. We work with a small number of partners, move past advice into shared ownership, and measure our success only by theirs. We built CoI for this exact work. We are still building it.
- 4
- Core Services
- 30+
- Years Combined
- 4
- Target Sectors
- 2
- Founding Partners
Core of Innovations offers four core services in Saudi Arabia: Digital and Technology; KSA Market Expansion; PMO and Execution; and Startup Co-Building.
Core Services
Four Core Services.
One Integrated Team.
Four core services. We take on engagements we're genuinely equipped to deliver — select each tab to see what's included and who it's for.
Digital & Technology Services
For Corporates & SMEsAI-first design, build, and deployment. From workflow automation to full product development — we scope what's real, build what works, and stay until it's running in production.
AI Development & Automation
Custom AI workflows, LLM integration, NLP, computer vision, predictive analytics, RPA, and virtual assistants — built for your operations, not off-the-shelf templates.
AI Optimization (AIO)
We make your brand visible in ChatGPT, Perplexity, Google AI Overviews. Content restructuring, entity authority, and Arabic-language AIO for KSA audiences.
Web & Mobile Product Development
React, Next.js, Flutter, native iOS/Android — production-grade platforms with UI/UX design and Arabic RTL support from day one.
Digital Marketing & Growth
SEO, paid media (Google, Meta, Snapchat), content strategy — focused on measurable commercial outcomes, not reach and impressions.
VR / AR & Immersive Experiences
Unity, Unreal Engine, WebXR — for real estate, training, retail, and events. Production-ready, not proof-of-concept.
KSA Market Expansion
For Startups & SMEs Entering Saudi ArabiaDesigned for startups and SMEs that have proven their model elsewhere and are ready to plant a flag in Saudi Arabia. We work shoulder to shoulder — opening our network, navigating the market, staying with you until you're operational.
Market Readiness Assessment
An honest, unfiltered view of what the KSA market holds for your specific product — demand, competition, regulatory requirements, and realistic timelines.
Network Opening & Warm Introductions
We open our network of KSA business leaders, sector operators, and established partners. Real introductions from people who know us — not a LinkedIn list.
Regulatory & Licensing Navigation
MISA licensing, sector permits, Saudization, corporate structuring — we map the exact path and walk through it with you.
Saudi Go-to-Market Design
How you position, price, and communicate in KSA is different from anywhere else. We design your go-to-market from scratch for a Saudi audience.
Soft-Landing & First 90 Days
Entity setup, first hires, office, banking, and operations. We stay hands-on through the full establishment phase.
PMO & Execution Management
For Corporates & Growing OrganisationsFor organisations that have the strategy but need trusted delivery ownership. We bring in the right subject matter experts for each engagement — building a specialist team around the specific problem, not a generic delivery unit.
Specialist Network Activation
We identify and coordinate the right experts — legal, financial, technical, operational — managed as a unified delivery team under CoI accountability.
Project & Program Management
Active delivery management — governance, milestone accountability, stakeholder coordination, and problem-solving before delays happen.
KSA Compliance & Regulatory Management
Ongoing compliance requires active management. We track changes, manage reporting obligations, and coordinate with specialists as regulations evolve.
Corporate Finance & Reporting Structure
Management reporting, investor-ready financials, and the financial architecture your business needs to operate credibly in the Saudi market.
Vendor & Partner Coordination
One accountable owner across your ecosystem of suppliers, agencies, and specialists — holding everyone accountable as a coherent delivery unit.
Startup Co-Building
For AI-Native Startups · Case by CaseA light venture builder model — highly selective, structured case by case. We work alongside founders to build, validate, and scale AI-native businesses in Saudi Arabia. This is not consulting. CoI takes equity and a cash component.
How It Works
We assess each opportunity individually. If the fit is right, CoI becomes a building partner — contributing strategy, KSA market access, and our network. We take an equity stake in return.
What We Build Together
Product-to-market architecture, commercial model design, Saudi go-to-market, and investor readiness — coordinating through CoI's specialist network.
KSA Network & Market Access
We open our network of enterprise buyers, strategic partners, and investors in Saudi Arabia from day one. Real access — not promises.
Investor Readiness & Fundraising
Deck, financial model, due diligence materials, and investor narrative — then we activate our regional VC and family office network for the capital raise.
How We Work
Decisions get made quickly. When the market moves, we move — because our structure allows it.
We build the roadmap and drive it. One team, one accountability, from diagnosis to result.
We're selective. If something isn't our strength, we say so and refer you to a better fit.
We take equity and outcome-based mandates. Our incentives are tied directly to your results.
Core of Innovations is building two products beyond its consulting work. AI Bud is a safe AI companion for children that gives kids a friend to talk to and learn with, and gives parents peace of mind. HaulOS is an AI-powered fleet management platform for logistics and transport operators, unifying GPS tracking, driver safety, route optimization, compliance, and vehicle diagnostics.
What We're Building
Building Beyond Consulting.
Alongside our consulting work, CoI is developing a small portfolio of AI-powered products rooted in the sectors we know best. Early stage — openly shared.
AI Bud
AI Companion for Kids
A friend for every child — and peace of mind for every parent. AI Bud is a safe, warm AI companion that gives children someone to talk to, ask questions, and learn with, wrapped in parental controls and full transparency. Built to be genuinely good for kids, and trusted by families.
HaulOS
AI Fleet Management Platform
One operating system for the whole fleet. HaulOS unifies real-time GPS tracking, AI driver-safety monitoring, route optimization, fuel and maintenance insights, and compliance — giving logistics and transport operators total visibility and lower cost per mile from a single dashboard.
Core of Innovations is built around two founding partners. Emran Abduljabbar is Co-Founder and Managing Partner, an MBA-qualified operator with deep roots in the Saudi ecosystem across SABIC affiliate YANSAB, the Ministry of Investment, and executive leadership in technology and real estate. Sheikh Zaeem Manzoor is Co-Founder and Technology Partner, an LSE-educated technologist with over 15 years leading digital transformation across real estate, healthcare, and government sectors globally.
Who We Are
Two Partners.
Both Still in the Room.
CoI is built around two founding partners. When you work with CoI, you work with us directly — not a team assembled after you signed.
Emran Abduljabbar
Co-Founder & Managing PartnerMBA-qualified operator with deep roots in the Saudi ecosystem. Career spanning SABIC affiliate YANSAB, the Ministry of Investment, and executive leadership across tech and real estate. Has built and grown businesses from inside the Kingdom at every level — and brings those relationships to every CoI engagement.
Sheikh Zaeem Manzoor
Co-Founder & Technology PartnerLSE-educated technologist with 15+ years leading digital transformation across real estate, healthcare, and government sectors globally. Brings the AI depth, product experience, and delivery capability that underpins everything CoI executes on the technology side.
Contact Core of Innovations, a boutique consultancy in Saudi Arabia. Email info@coi.sa. CoI responds within 12 hours directly from a founding partner and, if the fit is right, sends a link to book a 20-minute call. Available in English and Arabic.
We'd Love to Hear
What You're Building.
Tell us what you're working on. We'll get back to you within 12 hours and, if the fit looks right, send you a link to book a 20-minute call with one of our founding partners.